The Millennial will be the next significant and impacting generation in the property management industry, according to an industry trainer.
Speaking at the Annual Leadership of Principals and Property Professionals Summit (ALPPPS) earlier this year, Irene Green said that whilst Baby Boomers have dominated the industry for more than 20 years, the Millennials’ time is here.
Harcourts Head of Academy and International Projects, Irene Green, said that Millennials’ courageous leadership skills and online social connectivity will take our industry to the next level.
“This new generation of clients are four dimensional- they need an agency who can help them sell, rent, invest or buy their next property,” Ms Green said.
Millennials are therefore looking for agents they can know, like and trust with all property transactions, and Millennial team members have the right skillset and attitude to deliver this, according to Ms Green.
Ms Green also stressed that Millennials head online first when researching the market, so it is paramount that property management agencies establish a digital presence if they want to remain visible in their market area.
“If you are not online and active in social media then you are dead to the Millennial client,” Ms Green said.
Irene suggested that property management agencies create infographics to deliver information, use video to show properties, be of value on Facebook, Twitter and Instagram, and communicate a clear brand personality in order to attract this new generation of clients.
“Our industry has changed- our new clients want something different and we must be ready to meet their needs by moving forward with our service, skills and technology,” Ms Green said.
The next Property Management Leadership Summit is taking place on 7-8 March 2018 – Early Bird opens soon at pmleadershipsummit.com.au.