Irene Green: Generational change calls for property management to shift gears

Jo-Anne Oliveri

The Millennial will be the next significant and impacting generation in the property management industry, according to an industry trainer.

Speaking at the Annual Leadership of Principals and Property Professionals Summit (ALPPPS) earlier this year, Irene Green said that whilst Baby Boomers have dominated the industry for more than 20 years, the Millennials’ time is here.

Harcourts Head of Academy and International Projects, Irene Green, said that Millennials’ courageous leadership skills and online social connectivity will take our industry to the next level.

“This new generation of clients are four dimensional- they need an agency who can help them sell, rent, invest or buy their next property,” Ms Green said.

Millennials are therefore looking for agents they can know, like and trust with all property transactions, and Millennial team members have the right skillset and attitude to deliver this, according to Ms Green.

Ms Green also stressed that Millennials head online first when researching the market, so it is paramount that property management agencies establish a digital presence if they want to remain visible in their market area.

“If you are not online and active in social media then you are dead to the Millennial client,” Ms Green said.

Irene suggested that property management agencies create infographics to deliver information, use video to show properties, be of value on Facebook, Twitter and Instagram, and communicate a clear brand personality in order to attract this new generation of clients.

“Our industry has changed- our new clients want something different and we must be ready to meet their needs by moving forward with our service, skills and technology,” Ms Green said.

The next Property Management Leadership Summit is taking place on 7-8 March 2018 – Early Bird opens soon at

About Jo-Anne Oliveri

Jo-Anne Oliveri, CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution and author of Find Your Property Manager NOW: Hire the right agent and make more money is an international real estate identity who has trained over 500 agencies and thousands of agency owners and property managers worldwide. With over 20 years’ real estate experience, she is seen as a leading authority on all things property management, and regarded as a prominent industry trainer. She is a regular contributor to the leading Australian real estate publications, regularly speaks at the industry’s top Australian and North American conferences and founded the Property Management Leadership Summit. As well, she was selected as an Industry Thought Leader of the Year finalist for the 2015, 2016 and 2017 Real Estate Business Awards, and Industry Influencer for the Elite Agent 2017 Awards.

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