5 steps to strategic referral channels

Jacob Aldridge

[ Blackboard Fridays Ep. 48 ]

Would you like more clients? Have you ever been told that referrals and ‘word of mouth marketing’ was the best way to find new business? Do you wonder why none of those referral sources you keep having coffee with ever actually send you a good client?

If you answered YES to any of those questions, this week’s episode is for YOU!

Traditional ‘have a coffee, have a chat’ referral building doesn’t work consistently. The process is too casual, and you’re too polite.

If you want to grow your business, you need a simple process, and one that’s designed for a business your size. Here it is: the straightforward, 5 steps process to structured referral building, designed for privately-owned businesses.

(I have one client who has implemented this as their primary source of clients in 7 countries … so far. If your current approach to referrals isn’t working, try something that does.)

Watch this week’s episode here.


Take 5 minutes each week to focus on your business instead of dealing with the demands of working in it.

Blackboard Fridays

Originally posted at businessDEPOT.com.au

About Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor. As Director of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and principals, specialising in Real Estate businesses, while also leading the development of the Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

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